Puff Puff
your personal asthma action..game!
Puff Puff is an educational endless runner about paediatric asthma management. You run through the airways, dodge the things that make breathing hard, and take your puffs along the way. It is designed to make the daily preventer routine feel like something you do, not something you are told about.
In development · not yet released
Watch
Concept trailer.
What it is
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A game first
A proper endless runner — lanes, jumps, slides, obstacles. If it is not fun, nothing else about it matters.
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Built around the real routine
The preventer works when it is taken regularly, whether or not you feel unwell. That constraint is built into how the game plays, not bolted on as a lesson.
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Made with children, not just for them
Children with asthma, their families and their carers are part of how this gets designed.
Background
Puff Puff is made by a GP who also builds games. It came out of seeing the same thing from both sides: children who know they have asthma, and a preventer inhaler that quietly goes unused.
It has been taken out to clinicians, researchers and game developers, and what came back has shaped what is being built — in particular where the line sits between an educational tool and a regulated medical device, and what evidence a claim about habit would actually need.
Shown at
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NIHR Paediatric HealthTech Sprint
Pitched to a panel spanning paediatric nursing, translational research, gamification and data, health-tech regulation and intellectual property.
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Clinical Game Jam 2026
Built and pitched against a clinical brief, alongside developers and healthcare professionals.
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EGPRN
Presented to the European General Practice Research Network.
Presented at these events as a participant. This does not imply endorsement or funding by any of the organisations named.
Get involved
Puff Puff is looking for people to play it early and help shape it: families of children with asthma, teachers, school nurses, paediatric and primary care clinicians, and anyone working in behaviour change.
Please get in touch from an adult account. This site has no sign-up form and collects nothing; messages arrive through LinkedIn, which handles them under its own terms. We do not collect any information from or about children through this site.